Oh hey there, I’m Riyad!
My name is Riyad, the capital of Saudi Arabia without the ‘h’🤞🏻 I create connected human experiences which solve problems for end users, with experience in building and managing teams from the ground up, as well as, setting up new design processes and structures in the startup world.
A bit about me
2014
AEG Intern
As an intern at Academy Music Group’s Brixton Academy, I worked across multiple roles in live music and production, including assisting on a Channel 4 Music production and setting up live recording equipment for world class artists; Erykah Badu and Example. This hands-on experience sharpened my technical skills, adaptability, and understanding of high-profile event operations.
2016
Management and
Commis Chef
After working my way up the staffing ladder, I transitioned into Bar Management, gaining leadership experience and overseeing operations in a fast-paced environment. Eager to push myself further, I pursued a long-held goal of becoming a chef, securing a role as a commis chef. This hands-on experience taught me the importance of teamwork under pressure, precision, and strategic planning—skills that continue to shape my professional approach today.
2017
Starting out as a Designer
Starting in Events and Marketing, I created assets before transitioning into app and web design and product testing for Young’s. This experience gave me a strong foundation in UX/UI design, testing, and content creation, allowing me to blend creativity with functionality while continuing my work in marketing.
2019
Challenge and
opportunity
COVID
During COVID, I was furloughed and later let go after transforming my second design job—leading a rebrand and shifting the company toward a user-focused, design-driven product rather than one built purely for function. During this time, I had the privilege of working with Nike, further honing my design skills and building deeper relationships with industry-leading clients.
2021
Moving into Head of Design
Working alongside music industry experts, I helped develop a new music product from the ground up for a startup—leading the app and website build, creating branding with a former Spotify Creative Director, and integrating it into the product’s design. As I moved into a Head of Design role, I built and managed a design team, strengthening the relationship between design and development to ensure seamless product execution and business growth.
2024
Personal Development 'til now
While working with the music company, I achieved a personal goal—launching my own freelance career. This led me to collaborate with established agencies and work on projects for major brands like Amazon and TikTok, bringing me to where I am today.
